Job Title: Global Product Content Manager
Location: Shenzhen (China) or Hoofddorp (The Netherlands)
Job Description: We are seeking a versatile and talented Global Product Content Manager to join our marketing team. In this role, you will be responsible for jointly devising strategic marketing campaigns, for which you will be creating compelling product-focused content. Your work will play a critical role in driving sales enablement, enhancing brand awareness and powering lead generation efforts across diverse markets all over the world.
Key Responsibilities:
- Develop strategic input on global product marketing campaigns, including identifying content needs, messaging strategies, and channel preferences.
- Create engaging and informative product content, including product descriptions, sales collateral, website content, blog posts, and other marketing materials.
- Collaborate closely with cross-functional teams to understand product features, benefits, and target audience preferences in different regions.
- Conduct market research and competitor analysis to identify opportunities for differentiation and optimization of product content.
- Ensure consistency and accuracy of product messaging across all marketing channels and materials.
- Monitor content performance metrics and provide insights to optimize content effectiveness and drive continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3 to 5 years of experience in content creation, product marketing, or a related rol
- Exceptional writing and communication skills, with a keen eye for detail.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environmen
- Experience working with cross-functional teams and managing stakeholders.
- Knowledge of SEO principles and best practices is a plus.
- Ability to thrive in a global environment and understand cultural nuances in content creation.
- Fluency in both English and Mandarin Chinese is mandatory.
