[分享]经典广告创意！(多图)

大大泡泡糖

<br /><br /><br />这个润滑剂广告刚在CANNES夺了铜奖，但立刻被发现是飞机稿，而取消了奖项。这个创意一般人可能想不到：那么大的产品可以塞入那么小的包装里，一下就把润滑剂的功能诠释得很到位。简单直接。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101803432.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101803432.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101803432.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />标题：尼采已死<br />这是新加坡奥美去年横扫全球各大小广告奖的作。.整个系列共有十多张平面,还有十多支电视,海报等等客户是新加坡的教会，希望提醒信徒在生活中不要忘记神。哲学家尼采曾说上帝已死，但现在尼采已死，很大的讽刺！<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101806188.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101806188.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101806188.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />   FedEx快递<br />没有点破FedEx箱子中的小箱子是什么，但人人一看就都明白是DHL的箱子。<br />FedEx快递最大竞争对手DHL就这样被贬的无地自容。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101808395.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101808395.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101808395.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />   《百事鼠洞篇》这个创意的角度是从“猫喝diet PEPSI能减肥，钻进鼠洞捉老鼠”的创意原点出发的，执行的相当好，出乎意料，合乎情理。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101812974.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101812974.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101812974.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />        机构: 新加坡癌病组织<br />备注: 这个肺型烟灰缸被置于食肆及娱乐场所,警吓性相当高。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101822335.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101822335.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101822335.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />这是一个福利彩票的广告,它宣称彩票的收入将会帮助那些无家可归者，也就是说，一刮彩票你就帮助了他们。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805101829526.gif--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805101829526.gif' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805101829526.gif' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />文案For enhanced vigour and vitality,增加精力与元气.<br />也就是我们所谓的壮阳固肾<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805103545382.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805103545382.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805103545382.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />一则形容其震撼过人的汽车音响广告<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805103553182.gif--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805103553182.gif' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805103553182.gif' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />看谁来买汉堡宝了<br />又一例攻击对手的广告。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805110333388.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805110333388.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805110333388.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />98年嘎纳广告节金奖，这张稿子曾获过全场大奖，不过没有驾车经验的话，很多人看不懂。<br />广告传达出新忸奔驰实在太吸引人了，以至过往的司机到他面前忍不住刹车停下来看一下，于是路面上便留下了一道道刹车痕<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805110457671.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805110457671.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805110457671.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br /> POST IT　备忘录　　　产品就是平时用的n次帖<br />当你看第一分钟可能不明白什么意思，再看一分钟 ，太棒了<br />第一个人物是圣雄甘地，第二个是德兰修女，意思是提醒人们不要忘了这些为了人类自由和爱付出努力的先驱。与产品的功能——备忘的作用达到一致，堪称经典作品<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805110357582.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805110357582.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805110357582.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805110413881.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805110413881.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805110413881.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />客户：Stella Artois 啤酒<br />广告语：确实昂贵的啤酒<br />画面传达的是该啤酒昂贵到用如此昂贵的东西开瓶都在所不惜。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805110514806.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805110514806.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805110514806.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />   法国一床单广告<br />女人在广告中的作用和魅力可见一斑。有想买的冲动吗？<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805153749252.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805153749252.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805153749252.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />      也只有巴黎的内衣品牌可以做这样的广告，居然从艾非尔铁塔的局部，看出蕾丝内裤的形象，从熟悉的事物里找到新奇，不是谁都能做得到<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805161002558.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805161002558.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805161002558.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />“不要小看我哟” 丰胸的广告<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805161107383.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805161107383.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805161107383.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />[广告标题] 人，是上帝造的，女人是撒旦造的……，<br />[广告正文] 100年来，女人，是黛安芬的唯一兴趣<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805161136307.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805161136307.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805161136307.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br /> 锋利无须多言。一切尽在刀锋中<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805161155634.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805161155634.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805161155634.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />运送服务如此细心 比小心轻放更有说服力<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805161203981.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805161203981.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805161203981.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />LANCOME睫毛膏平面广告<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040804091705781.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040804091705781.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040804091705781.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />福特汽车服务厂---这位大嫂居然这么有魅力？！！......车位啦（幽默让人印象深刻）<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805162043535.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805162043535.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805162043535.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />        这是一个心理医生诊疗所的广告，<br />上面写着：把这张图放在地板上，站在虚线框里，如果工作的压力把你逼到了这个地步，请考虑本诊疗所。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805163620291.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805163620291.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805163620291.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />    性感内衣广告<br />左边：给她的； 右边：给他的。　 采用对比式思维的经典。<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805163920829.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805163920829.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805163920829.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br /><br />鱼罐头广告----Nothing but fish 除了鱼什么也没有<br /><!--Image http://www.yy-s.com/Article/UploadFiles/200408/20040805164024762.jpg--><a href='http://www.yy-s.com/Article/UploadFiles/200408/20040805164024762.jpg' target='_blank'><img src='http://www.yy-s.com/Article/UploadFiles/200408/20040805164024762.jpg' border='0' alt='用户发表的图象' onload='javascript:if(this.width>(screen.width*0.8-400)) this.width=(screen.width*0.8-400)'></a><!--End Image--><br />

大大泡泡糖

人，是上帝造的，女人是撒旦造的……，<br /><br />这话好，<br /><br />要深刻回味回味

CRYPTOOL

看了你的签名，我还真不想走了，就让我留下把~~~

SexPistols

不错不错~~~~这几则广告确实很有文艺色彩~~！！大大泡泡糖的审美和觉悟，在我的影响下，终于有所提高了~~~ <!--emo&:d--><img src='style_emoticons/<#EMO_DIR#>/teeth_smile.gif' border='0' style='vertical-align:middle' alt='teeth_smile.gif' /><!--endemo-->

大大泡泡糖

<!--QuoteBegin-夕阳的天空+27.04.2005, 08:17 --><div class='quotetop'>QUOTE(夕阳的天空 @ 27.04.2005, 08:17 )</div><div class='quotemain'><!--QuoteEBegin-->看了你的签名，我还真不想走了，就让我留下把~~~<br />[right][snapback]554783[/snapback][/right]<br /><!--QuoteEnd--></div><!--QuoteEEnd--><br /><br /><br />哈哈，胡同那么窄,你留下了，我往那站啊<br />

大大泡泡糖

<!--QuoteBegin-SexPistols+27.04.2005, 10:58 --><div class='quotetop'>QUOTE(SexPistols @ 27.04.2005, 10:58 )</div><div class='quotemain'><!--QuoteEBegin-->不错不错~~~~这几则广告确实很有文艺色彩~~！！大大泡泡糖的审美和觉悟，在我的影响下，终于有所提高了~~~ <!--emo&:d--><img src='style_emoticons/<#EMO_DIR#>/teeth_smile.gif' border='0' style='vertical-align:middle' alt='teeth_smile.gif' /><!--endemo--><br />[right][snapback]554850[/snapback][/right]<br /><!--QuoteEnd--></div><!--QuoteEEnd--><br /><br /><br />恩恩，,谢谢,,你说的屁话

SexPistols

<!--QuoteBegin-大大泡泡糖+27.04.2005, 11:39 --><div class='quotetop'>QUOTE(大大泡泡糖 @ 27.04.2005, 11:39 )</div><div class='quotemain'><!--QuoteEBegin-->恩恩，,谢谢,,你说的屁话<br />[right][snapback]554876[/snapback][/right]<br /><!--QuoteEnd--></div><!--QuoteEEnd--><br /><br /><br />滚~~~~ <!--emo&(n)--><img src='style_emoticons/<#EMO_DIR#>/thumbs_down.gif' border='0' style='vertical-align:middle' alt='thumbs_down.gif' /><!--endemo-->

quain

也不知道你们两个是真骂！还是灌水！？

CRYPTOOL

我留下就可以了，你走把

疯狗

不错..值得收藏...